Thursday, July 24, 2014

Thinking of creating a selfie video competition or promotional campaign strategy? Try YouTube.

Self shot video campaign - YouTube account setup, uploading and sharing.

I was asked recently for advice on how we could setup a system for International students studying at Southern Cross University (SCU) to be able to submit their own video message "I am not Australian … but I have an Australia story" as part of our Fusion Festival. Several issues crossed my mind immediately including copyright, privacy and content hosting an processing resources. Receiving, processing, hosting, vetting for copyright, legal issues and inappropriate content for this kind of thing is not something I am resourced for. So, having had similar requests in the past and knowing there would be more to come I devised a plan to have YouTube do all the heavy lifting for us and allowing SCU International to do all the viewing and choosing of content to be embedded on our website at the end of the process. I'm sharing this for anyone else who is thinking of doing something similar on their website. There are so many Selfie competitions currently, selfie video competitions are getting pretty popular too. This is one approach to achieving a good system.

I chose YouTube above other video hosting options for several reasons including cost - free for all parties, service - no servers or storage to manage, reliability - serious up time no hassles, legal responsibilities - its between the uploader and YouTube. All that is required is the submitter, once their video is uploaded to YouTube - YouTube does all the format processing for us, they then need to email SCU International the link to their video provided by YouTube . International then views the video and obtains the embed code for our website directly from YouTube page for that video. We then seamlessly embed the video into our webpages as required. So much simpler than what would be required to process and host ourselves.

Basically I've gone through the YouTube signup, uploading and sharing instruction pages to provide a summary of the appropriate information for participants for this purpose that you can use below.

Note I’ve included highlighted in red and bold where you need to insert the email address that you want people to send their videos to and campaign message you are trying to promote. Furthermore, you might suggest they append the their name and your campaign/competition phrase to the title of their video. When people start submitting videos to this email address it may not be obvious who, what , where or why these are coming to you. Its may even appear to be spam or directed to junk mail. What ever email address is chosen and whoever is monitoring it, it would be wise to add to their address book and filter exception list to ensure all submissions are received.

YouTube account setup, uploading and sharing

This is a brief summary of the actions required to upload and share your video with Acme Corporation and our customers and fans.

In order to share your video with Acme Corporation you will need a YouTube account. If you don’t already have a YouTube account go to the first section Sign up for a YouTube account  otherwise, if you already have an account proceed to section Uploading your video and Sharing your video with Acme Corporation

Sign up for a YouTube account

Starting on the YouTube home page take the following steps to create an account. Note, this will setup a Google Account.
  1. Click Sign in in the upper right corner of YouTube on your computer.
  2. Click Create Account and enter some basic information to create your new Google Account. You'll be asked to create a Google username when signing up. This is your new Gmail email address only - it will not be your public name on YouTube.
  3. Once you're done setting up your Google Account, click Back to YouTube.
Official page: Sign up for an account on YouTube

Uploading your video

To get started uploading videos on YouTube, follow the steps below:
  1. Sign into YouTube.
  2. Click the Upload button at the top of the page.
  3. Select the video you'd like to upload from your computer. You can also record a video from your webcam. As the video is uploading, you can add information (e.g. title, description, tags), change your privacy settings. Please include in the video title your name followed by the phrase Acme Corporation campaign message.
  4. Make any changes you want to the video settings and information, then click Publish to finish uploading it on YouTube. You can always publish your video at a later time in your Video Manager. If you set the video privacy setting to Private or Unlisted, just click Done to finish the upload or click Share to privately share your video.
  5. If you haven’t clicked Publish, your video won’t be viewable by other people.
Once the upload is completed YouTube will send you an email to notify you that your video is done uploading and processing. You can then forward that email to Acme Corporation email for easy sharing. If you prefer not to receive notification, you can opt out by visiting your email settings.

Official page: How to upload videos

Sharing your video with Acme Corporation

Once you video has been uploaded and published click on the link supplied by YouTube to view your video. To share your video with Acme Corporation click the Share link under the video, then select one of the following options:

Share this video: This gives you a link that you can copy and paste into an email message to Acme Corporation email.

Email: Enter Acme Corporation email into the “Email addresses” field and a note if you wish then click the “Send email” button. YouTube will send an email to the email address(es) you enter. 

For entries to be valid please include the your name and the Acme Corporation Campaign message in the title of the video.

I'll let you know how successful this strategy is. I hope your campaign goes viral!

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